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SMI NEWS
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![](3D"SMI_Issue3_files/image003.jpg") New product:
<=
span
style=3D'font-size:10.0pt;font-family:Arial;color:#333333'>SMI rele=
ases
RED250, world's first high-speed all-in-one remote eyetracker
with 22" widescreen monitor, 250Hz sampling, <10ms latency.=
<=
b>
<=
b>New Soft=
ware:
<=
span
style=3D'font-size:10.0pt;font-family:Arial;color:#333333'>New
Upgrade packages and features for =
Experiment =
Center
and BeGaze available.
<=
span
style=3D'font-size:10.0pt;font-family:Arial;color:#333333'>
<=
b>New partnership:
<=
span
class=3DSpellE>iMotions' flagship product Emotion Tool&re=
g;
is now compatible with the SMI iView X&=
#8482;
RED remote eye tracker, providing a strong and versatile solution f=
or
multiple marketing pre-testing scenarios in the market research
industry.
<=
span
style=3D'font-size:10.0pt;font-family:Arial;color:#333333'>
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=
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SMI RED250 - Performance meets =
Ease
of Use <=
/span>
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SMI releas=
es all
new RED250, world's first high-speed all-in-one remote eyetracker that allows precise measurement of
saccades in a fully remote, contact- and fiduaci=
al-free
operational mode.
![](3D"SMI_Issue3_files/image005.jpg") No limits!<=
span
style=3D'mso-bookmark:"LETTER\.BLOCK12"'>
The usabil=
ity of
the full solution and the integration in study workflow allows also <=
span
class=3DSpellE>unexperienced operators to run studies and achi=
eve
excellent results from the beginning.
All-in-one
modular design and integration with 22" widescreen monitor, TV a=
nd
projection allows to select the stimulus d=
isplay
and size of choice.
Eye tracking studies that require high spatial and temporal data
resolution while dealing with subjects that are either less compliant=
or
require a fully real life setup, ultra short lock-on timing and blink
recovery will now find a solution.
Together with the complete software solution (Ex=
perimentSuite
360°) the new RED250 will become your high performance yet mobile=
eye
tracking lab.
Selected highlights of RED250 are:
![](3D"SMI_Issue3_files/image006.jpg") Accurate
binocular gaze & pupil data
The RED250 uses
automatic eye tracking and head movement compensation, utilizing=
a
large working area, with high quality binocular gaze and pupil d=
ata
to ensure accurate and reliable results. At a sampling rate of 2=
50
Hz and latencies of <10ms. - Robust
tracking for all subject populations
SMI's 18 years of computer vision
experience in high-performance research and medical applications=
has
resulted in the most robust remote eye tracking system
available. The system is robust regardless of eye color, ag=
e,
glasses or contacts etc., and gives immediate feedack
of robustness and tracking quality.
- Fast,
reliable & automatic operation
The fully automatic calibration takes=
only
seconds and maintains drift-free accuracy throughout the
experiment. Flexible calibration options address experiment
requirements, including 2-point, child-friendly versions. =
![](3D"SMI_Issue3_files/image007.jpg") Award winning
design
Flexible setup with monitor integration (19" or 22"), =
with
TV and projector - the functional and subtle design of the RED250
means that the full attention of the subject and test operator c=
an
be on the task itself, rather than on the equipment. This
design was awarded with the renowned IF Product design award in
2009, and is currently is nominated for the Design Preis Deutschland 2010. =
Read more about RED and RED250 here...
Download RED250 product flyere here...
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=
Experiment Suite
360°: Audio & Video Integration
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![3DKaraoke](3D"SMI_Issue3_files/image009.jpg")
New Package:=
=
Observation Package
Audio &
Video Integration for Experiment Ce=
nter 2.3
<=
/o:p>
Experiment <=
st1:address
w:st=3D"on">Suite 360°
now features a synchronized face camera and audio recording to integr=
ate
your users expressions, actions, and comme=
nts
with their gaze data. It's all part of the new Observation
Package.
Take a look at this fun karaoke example here...
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BeGaze 2.3: =
Key
Performance Indicators<=
/span>
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<=
/o:p>
![3D"BeG](3D"SMI_Issue3_files/image011.jpg") New Visualization:
Key Performance Indicators
<=
/o:p>
We call this=
the
"Visual Executive Summary" and it's easy to see why.
Now your Are=
as of
Interest (AOIs) can demonstrate imme=
diate quantitative results
at a glance.
<=
/o:p>
Key Performa=
nce
Indicators (KPIs) make your aggregate res=
ults
quantitative and visible all at once and are an impressive addition
to your reports and presentations.
<=
/o:p>
Recent =
releases
of SMI software also includes improved features for BeGaze 2.3: =
- Improce
accuracy
- a new video optimizer tool to re-encode videos allows
frame-by-frame analysis for forward and reverse moves
- Improve efficiency<=
/span> - usability improv=
ements
for AOI rotation, AOI grouping and video bookmarking allow even
faster AOI editing
- Improve visualizati=
on - AOI sequence cha=
rts
for multiple subjects (scarf plot)
- Improve data drill =
down - apply reading
statistics module (optional) and achieve dedicated reading
statistics on paragraph, line, word ... with one click
<=
/o:p>
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Expertise &a=
mp;
Training: Lund=
Eye Tracking
Academy (LETA=
)
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![3D"Lund](3D"SMI_Issue3_files/image013.gif") The 4th Lund Eye-Tracking Acadame=
y
(LETA) will be held in September 2009. LETA will be hosted by Lu=
nd University
Humanities Lab in Lund,
Sweden
and organized by Kenneth Holmqvist and his
team.
SMI is a
partner and supporter of this unique event.
The course=
is
scheduled for September 23-25, 2009 in Lund
(Sweden).
SMI consid=
ers
this course as a great opportunity for our existing and fut=
ure
customers. In order to drive the inherent quality of eye-tracking
studies, grow knowledge and foster experience exchange SMI
will support attendance of our
customers =
or
soon-to-be customers:
- SMI will grant a 20=
% course
discount for existing SMI customers.
- SMI will
compensate 50% of the course registration fee with a
SMI eye-tracking system sale until October 31, 2009.
This train=
ing
course is open for all researchers and investigators just before or in
the early phases of using eye-tracking, and for users wanting to refr=
esh
their knowledge of their system. It is open for attendees from
universities as well as from industry. As part of the course, attende=
es
will work hands-on with sample experiments, from experimental design =
to
data analysis... read more <=
/span>
Number of attendees for LETA
course is limited. Request your participation today.<=
span
style=3D'font-size:10.0pt;font-family:Arial;color:#333333'>
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Application
Highlights: Measure and visualize emotions
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<=
/o:p>
SMI eye trac=
king
solution SMI iView
X™ MRI helps researchers from University of Bon=
n,
Germany, to measure emotions during fMRI
experiments by using SMI's iView X™ MRI-SV system in combination with
stimulus goggles.
![](3D"SMI_Issue3_files/image014.jpg") The European=
Union
project 'PERCEPT' pioneers an approach for explicating a person's
subjective interpretation of visual material through the measurement =
and
rendering of so-called 'interpretation maps'. Attention and emotion is
measured using different neurophysiological
methods, such as functional magnetic resonance imaging (fMRI), in combination with behavioral methods, =
eye
tracking being the most important one.
Ann-Katrin Herbold from the Social Cognit=
ive
Affective Neuroscience Group of Henrik Wa=
lter at
the University of Bonn, Germany, uses SMI's iView X™ MRI-SV system to record eye move=
ments
during fMRI experiments in combination wi=
th
visual stimulus goggles from NordicNeuroLab.
The team uses SMI's BeGaze 2 analysis software f=
or
statistical analysis based on areas of interest (AOI) and for creatin=
g scanpath diagrams and attention maps from recor=
ded
eye data.
Read more about the PERCEPT project here....
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Meet SMI Summer 2009 ...
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style=3D'font-size:10.0pt;mso-bidi-font-size:12.0pt;font-family:Arial;
color:black'>APA =
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bsp; =
; &n=
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Toronto (Cana=
da) &nb=
sp; =
Cambridge (United Kingdom)
Aug 6-9,
2009 =
; &n=
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Sep 1-5, 2009
IEA =
&nb=
sp; =
&nb=
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ESCOP =
Beijing
(China) &n=
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Cracow (Poland)
Aug 9-14,
2009 =
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Sep 2-5, 2009
ECEM =
&nb=
sp; =
&nb=
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Mensch & Compu=
ter
Southampton (United
Kingdom) &=
nbsp; Berlin
(Germany)
Aug 24-27,
2009 =
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Sep 6-9, 2009
&nb=
sp; =
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ECVP =
&nb=
sp; =
&nb=
sp; ISCS<=
/b>
Regensburg (Germany) &n=
bsp; =
; Rome (Italy)
Aug 24-28,
2009 =
; &n=
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Sep 14-18, 2009
&nb=
sp; =
&nb=
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&nb=
sp;
Interact &n=
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; &n=
bsp; ESOMAR
Uppsala (S=
weden) =
&nb=
sp; Montreux (Switzerland) =
; &n=
bsp; =
;
Aug 26-28,
2009 =
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&nb=
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&nb=
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find more event details here ... &n=
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=
Career
plans 2009? SMI is hiring!
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We are loo=
king
for new members to join our growing team. We also offering internship or thesis work projects=
. If
you are fascinated by oculomotoric r=
esearch,
eye tracking solutions, gaze-based applications, hard- and software
development, consulting and sales etc. contact us.
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Kind regards,
Christian Lappe=
Director Sales & Marketing
SensoMotoric Instrumen=
ts
GmbH
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...........................=
...........................................................................=
.......................................
Geschäftsführer /
Managing Director Dipl.-Ing. Eberhard Schmidt, Dr.-Ing.Winfried Teiwe=
s;
Amtsgericht Potsdam HRB 2840; VAT-No.: DE 13845 7966
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d.
If you received this in error, please contact the sender and delete t=
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![](3D"SMI_Issue3_files/image002.jpg")
![](3D"SMI_Issue3_files/image017.gif")